Guides
Practical guides for growing brands.
Straightforward advice from our design, development, QA and marketing team for US startups and businesses. No fluff, no invented numbers: just the steps and questions we use on real projects.
8 guides
Read, then build.
- UI/UX Design · 3 min read
How to run a UX audit for a SaaS product
A step-by-step UX audit process for SaaS products: goals, analytics, heuristic review, user sessions and a prioritized fix list your team can act on.
Read the guide - Website Development · 3 min read
WordPress vs Webflow vs Next.js: choosing a website platform for a small business
An honest comparison of WordPress, Webflow and Next.js for US small business websites: editing, speed, SEO, security, upkeep and when each fits.
Read the guide - Mobile App Development · 3 min read
How to plan an MVP app for iOS and Android
How US startups can plan an MVP app for iOS and Android: define the core problem, cut scope, choose cross-platform or native, and plan the launch.
Read the guide - Software Testing & QA · 3 min read
Pre-launch QA checklist for websites and mobile apps
A pre-launch QA checklist for websites and mobile apps: functionality, devices and browsers, performance, accessibility, security and release readiness.
Read the guide - Digital Marketing · 3 min read
How to build a B2B email nurture sequence that converts leads
How to build a B2B email nurture sequence: segment leads, map emails to buying questions, write helpful content, time sends and measure what converts.
Read the guide - SEO · 3 min read
Local SEO checklist for US service businesses
A local SEO checklist for US service businesses: Google Business Profile, consistent name, address and phone, location pages, reviews and local links.
Read the guide - SEO · 3 min read
How to optimize your website for AI search
How to help AI search tools like ChatGPT, Perplexity and Google AI Overviews understand and cite your site: clear answers, structured data, crawl access.
Read the guide - Graphic Design · 3 min read
Brand identity checklist for startups
What a startup actually needs in a brand identity: positioning, logo suite, color and type, imagery, templates and simple guidelines, and what can wait.
Read the guide
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