Website redesign cost in 2027 is hard to guess from the outside, because "redesign" can mean a fresh look for five pages or a full rebuild of a two-hundred-page site with a store attached.
This guide gives our own starting price, shows what moves it, explains what decides the timeline, and walks through the process from first audit to launch.
Key takeaways
- ✓Our website redesigns start at $500. Size, content and features move the price from there.
- ✓The size of the existing site is the biggest factor in both cost and timeline.
- ✓A redesign that ignores redirects and existing content can lose the rankings you already have.
Website redesign cost at a glance
At Modus Venture, a website redesign starts at $500. That is the floor, for a small site that keeps its structure and most of its content.
The other prices on the table help you see where a bigger job lands. They are our starting prices for new sites, and a redesign of the same size sits near them.
| Project | Starting price | Typical case |
|---|---|---|
| Website redesign | From $500 | A small site with a new design and the same pages |
| Squarespace build or redesign | From $400 | A small site you will edit yourself |
| Online store | From $1,500 | Redesigning or moving a Shopify or other store |
| Custom-designed website | From $2,500 | A redesign with new page designs, new structure and new content |
What affects website redesign cost
Ask an agency what a redesign costs and the first thing they should do is look at your current site. These are the things they are checking.
- ✓Number of pages and page designs. Fifty pages built from five designs cost far less than fifty pages that each look different.
- ✓Content. Keeping your current text is cheapest. Rewriting it, or writing new pages, adds time.
- ✓Features. Booking, forms that feed a CRM, member areas and stores all need to be rebuilt and tested.
- ✓Platform. Staying on the same platform is simpler than moving, for example from WordPress to Shopify.
- ✓SEO protection. Mapping old addresses to new ones and checking the results after launch is essential work, and it grows with the size of the site.
- ✓Images and video. New photography or video is usually quoted separately.
Website redesign timeline by site size
We do not publish a fixed website redesign timeline, because the same factors that move the price also move the dates. This table shows what takes the time at each size.
The most common cause of delay is not the design or the build. It is waiting for content and for sign-off. Naming one decision-maker on your side shortens almost every project.
| Site size | What takes the time | How to keep it moving |
|---|---|---|
| Small: a handful of pages | Agreeing the design and gathering text and photos | Supply content early and keep feedback rounds short |
| Medium: service pages, a blog, forms | Page designs, content review and redirect mapping | Decide early which pages stay, merge or go |
| Large: many pages, a store or custom features | Moving content and data, rebuilding features, testing | Launch in phases instead of all at once |
The website redesign process, step by step
A good website redesign process looks much the same whoever runs it. These are the steps we follow.
- ✓Audit. Review the current site: which pages get visits and enquiries, what ranks in search, and what is out of date.
- ✓Plan. Agree the goals, the page list and the structure. Decide what to keep, rewrite, merge or remove.
- ✓Map redirects. List every old address and where it will point on the new site.
- ✓Design. Create the new look on a few key pages first, then extend it to the rest.
- ✓Build. Develop the pages, connect forms and other features, and move the content across.
- ✓Test. Check every page on phones, tablets and desktops, and test each form and link before launch.
- ✓Launch and check. Go live, confirm the redirects work, submit the new sitemap to Google and watch Search Console for errors.
Redesign or rebuild?
A redesign changes how the site looks and reads, and keeps the platform and most of the structure. A rebuild replaces what is underneath as well.
Choose a redesign when the site works but looks dated, the content is mostly sound and the platform still suits you. Choose a rebuild when the site is slow or hard to update, the platform holds you back, or the structure no longer matches what your business sells.
A rebuild costs more, so ask for both options to be quoted if you are unsure. Our guide to how much a business website costs covers the price of starting fresh.
How to protect your SEO during a redesign
The most expensive redesign mistake does not show up on the invoice. If old addresses stop working and nothing points to the new ones, Google drops those pages and the visitors they brought.
Three checks prevent most of the damage: keep the pages that already rank, redirect every address that changes, and carry over titles and descriptions. Our website redesign checklist lists the steps in order.
If you would like this handled for you, see our website redesign services.
Modus Venture is a US-founded creative digital agency. If you would rather have an experienced team handle this for you, see our website development services.