Studio concept · Logistics
Atlas Freight
A confident identity and quote-first website for a digital freight forwarder competing with legacy brokers.
- Sector
- Logistics
- Year
- 2026
- Type
- Studio concept
ATLAS
FREIGHT
Identity and quote-first website for a digital freight forwarder.
DIGITAL FREIGHT FORWARDING
Freight, quoted
in 60 seconds.
Ocean, air and road freight for importers who are done waiting on email quotes. Live rates, live capacity, one dashboard.
From
Shanghai, CN
To
Los Angeles, US
Container
40' High Cube
Live vessel
MSC ARIA · 14.2 kn
Transit
18 days
Rate
$2,140
Space
Available
The brief
Freight forwarding is dominated by brands that look interchangeable: navy, globes and stock photos of container ships. We imagined Atlas as a new, tech-enabled forwarder for mid-sized importers and asked how it could look as modern as the service it offers, and how its website could get a shipper from curiosity to an instant quote in under a minute.
ROUTE-LINE MARK
ATLAS FREIGHT · 2026
ATLAS
FREIGHT
A single continuous route between two points. It animates as a loader, a tracker and a wayfinding device.
TYPEFACE
Aa
Space Grotesk · 400 / 500 / 700
Maya Ortiz · Head of Operations
ATLAS
hello@atlasfreight.com · atlasfreight.com
Move with certainty.
Key idea
Route-line logo
A mark that animates naturally, becoming a loading state, a tracking indicator and a wayfinding device across the product.
Our approach
How we solved it.
We built the identity around movement and precision. The Atlas mark is a single continuous line that traces a route between two points, and it doubles as a progress indicator in the product. A high-visibility orange, borrowed from safety equipment on the dock, cuts through an otherwise calm palette of deep ink and fog grey.
On the website, the quote calculator is the hero rather than a page buried in the navigation. Every page ends in the same three-field quote form, and lanes, transit times and live capacity are shown as data instead of described in paragraphs.
DIGITAL FREIGHT FORWARDING
Freight, quoted
in 60 seconds.
Ocean, air and road freight for importers who are done waiting on email quotes. Live rates, live capacity, one dashboard.
From
Shanghai, CN
To
Los Angeles, US
Container
40' High Cube
Live vessel
MSC ARIA · 14.2 kn
Transit
18 days
Rate
$2,140
Space
Available
Popular lanes this week
Updated 4 min ago
Design decisions
- 1
Route-line logo
A mark that animates naturally, becoming a loading state, a tracking indicator and a wayfinding device across the product.
- 2
Quote-first navigation
The primary call to action is always visible and pre-fills with the lane a visitor was browsing.
- 3
Data as design
Transit times and lane maps replace generic photography, proving capability instead of claiming it.
LIVE TRACKING
Every container, every mile.
The route-line mark becomes the progress bar, so the brand literally shows where your freight is.
Shipment AT-20931
Oct 14
Estimated arrival · On schedule
Picked up
Ningbo warehouse · Oct 2
Departed port
Shanghai · Oct 4
In transit
North Pacific · 62% of route
Arrives port
Long Beach · ETA Oct 14
Delivered
Ontario, CA · ETA Oct 16
Move with
certainty.
ATLAS
FREIGHT
Palette
#0f1d2b
#ff5a1f
#e9eef2
Deliverables
- Brand identity & guidelines01
- Logo motion system02
- Marketing website03
- Instant quote flow04
- Truck & container livery05
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